Outline for reader response

Main thesis- Social media is an essential concept for businesses

First supporting idea- businesses can use social media to advertise their products

Explanation- increased the knowledge of products through social media, increase target market size

Example- growing number of online shoppers, there are increasing number of people who use social media on a daily basis

Second supporting idea- allowing all employees in an organization rather than only the group who is in charge of the social media to participate in social media is beneficial

Explanation- there will be more feedback on improving customer satisfaction in using the social media platform; customer support service is more efficient, and also increase employees’ commitment to the organization

Example- everyone can have access to the social media platform will enhance interaction between the company and customer and also within the organization itself